The Magic of Three
30 May 2011
In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well.
Make more than three points and your audience is likely to get confused and loose track. Make fewer than three and you begin to sound like a broken record.
And this works for everyone even US Presidents. In a recent article in Forbes.com TJ Walker gives examples of how Ronald Reagan and Bill Clinton stuck to three points and these not only helped them win the elections but are still memorable today.
- Cut taxes.
- Strengthen defense.
- Balance the budget.
- Change versus the status quo.
- It’s the economy, stupid.
- Don’t forget healthcare.
- Horse a la Prince
- Expect the Unexpected (And Plan For It)
- Love Her or Loathe Her – Was Maggie Thatcher a Good Media Communicator?
- First Aid Now or Postmortem Later
- Case Study: Media Training in Local Government
- One Dead King = One Live PR Campaign
- 10 to 1 It’ll Damage Customer Trust
- The LGA’s Social Media Friendly Mark
- Facebook and Beyond
- Local Government Gets Its Own Social Media Network
- The Magic of Three
Upcoming Open Courses
- Communicating Change and Public ConsultationCourse Info31 May 2013
- Media Interview Skills WorkshopCourse Info3 Jun 2013
- Effective Press Release Writing WorkshopCourse Info4 Jun 2013
- Introduction to Practical Social MediaCourse Info5 Jun 2013
- Media Strategy Skills TrainingCourse Info6 Jun 2013
- Media Strategy Skills TrainingCourse Info7 Jun 2013
- Media Interview Skills WorkshopCourse Info10 Jun 2013
- Communicating Change and Public ConsultationCourse Info11 Jun 2013
- Advanced PR Skills TrainingCourse Info12 Jun 2013
- Public Speaking and Presentation Skills CourseCourse Info13 Jun 2013