The Magic of Three
30 May 2011
In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well.
Make more than three points and your audience is likely to get confused and loose track. Make fewer than three and you begin to sound like a broken record.
And this works for everyone even US Presidents. In a recent article in Forbes.com TJ Walker gives examples of how Ronald Reagan and Bill Clinton stuck to three points and these not only helped them win the elections but are still memorable today.
Ronald Reagan
- Cut taxes.
- Strengthen defense.
- Balance the budget.
Bill Clinton
- Change versus the status quo.
- It’s the economy, stupid.
- Don’t forget healthcare.
Upcoming Open Courses
- Effective Press Release Writing WorkshopCourse Info24 Feb 2012We teach you how to write press releases that force journalists to take notice and publish your story.

- Public Speaking and Presentation Skills CourseCourse Info27 Feb 2012This course is equally useful for business leader and communicators as for media interviews or statements.

- Advanced Media Skills WorkshopCourse Info28 Feb 2012A challenging one-day workshop for experienced delegates develops interview technique.

- Train the Trainer - Media TrainingCourse Info29 Feb 2012Extend your media training budget by enabling your internal trainer to train others in your organisation.

- Media Boot Camp for PR ProfessionalsCourse Info1 Mar 2012Course for PR professionals who want to enhance their media handling skills both proactively and in crises.

- Introduction to Practical Social MediaCourse Info2 Mar 2012This course gives you an understanding of social media concepts and how to use them in your pr strategy.

- Advanced PR Skills TrainingCourse Info5 Mar 2012-6 Mar 2012Two day course for experienced PR professionals, concentrating on press releases and crisis driven media.

- Media Law And Crisis Media For PR PersonnelCourse Info7 Mar 2012This covers the fundamentals every communications department needs to understand including crisis media.

- Premium Crisis Media TrainingCourse Info8 Mar 2012Real life, real time, realistic, we build the day course around two probable, challenging crisis scenarios.

- Proactive PR WorkshopCourse Info9 Mar 2012One day course covering ways for you to get more coverage and work more proactively with the press.







