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How to Plan for a Media Interview

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This is the first part in a series of articles about how to prepare and perform in Media Interviews written by our Media and Communications Director Andrew Carapiet.  Andrew was a BBC producer for several years before moving into Media Training. Preparing for Television and Radio Interviews […]

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Lessons we can learn from the Great British Bake Off

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When it comes to understanding the three key rules of success, Nancy has it nailed: Be prepared, then prepare again. It was no surprise when Nancy revealed that she’d got up at 4 am to have a final run through for her showstopper finale. Keep cool under […]

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What do Media Friendly do all week?

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On a typical week, like all Media and PR Training companies we tend to be pretty busy. Not only designing, planning and delivering training courses, but also promoting ourselves and our services.  Last week, for example, was as exciting as it was varied. Two of our trainers […]

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Facebook and Beyond

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How doctors are using new technology and social media Are GPs surgeries a thing of the past? That’s the key question being asked following the recent Health Department report, Digital First, that looks to replace the homely GPs’ surgery with a ‘virtual clinic’ system operated via phone, […]

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The LGA’s Social Media Friendly Mark

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A useful incentive or an expensive ‘well done’ badge? A national Social Media Friendly Mark has recently been introduced by the Local Government Association (LGA) as a logo or badge to be displayed by local authorities to make clear their commitment to using social media to communicate […]

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Magic of Three

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In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well. Make more than three points and your audience […]

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Local Government Gets Its Own Social Media Network

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In May 2011 local government gets its own social media site called KnowledgeHub. The idea is that local government can work more efficiently by sharing information and advice between departments and areas across the country. The interface will have some Facebook like elements to put faces to […]

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10 to 1 It’ll Damage Customer Trust

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In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA in […]

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One Dead King = One Live PR Campaign

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Archaeologists from the University of Leicester have quite literally worked their fingers to the bones to solve the 500-year-old mystery surrounding the final resting place of Richard III. In this case, the media – and social media – has run amok, converting one extraordinary dead king into […]

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#long-arm-of-the-law

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With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced guidelines from the Crown Prosecution Service show […]

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