Crisis Communications for PR Professionals
The Communications Team is the first port of call when a crisis hits. How you advise and support your executive management team is vital to your reputation.
This workshop is designed for PR professionals who may have to deal with a crisis or serious incident at very short notice. We will prepare you for almost every eventuality connected to any crisis issue as well as give you a structure and set of tools to conduct successful media relations in future.
We tailor the training to cover your specific issues and meet your exact requirements, empowering you with the skills you need to handle a potential media crisis or deal with a major incident.
The ultimate aim is to enhance your skills and ensure that you feel comfortable and confident when dealing with serious issues.
What to expect
Each workshop starts with an overview of crisis media management from a communications perspective. This is followed by a series of practical exercises, tailored to the individuals on each course.
The main part of the training is “hands on” and practical.
You take part in a series of crisis driven communications exercises, written and/or recorded. All exercises are reviewed and analysed to highlight positive and negative aspects.
Our open courses are tailored to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.
- Heads of Press and PR
- PR Professionals
- Senior Communications Professionals
- Press Officers
All Participants Receive
- A DVD with all their interviews
- Workshop handouts
- Media Interview rule book and handy tips card to help with future media interviews
- 12 months FREE advice and support by phone should you need this before any future interview
- Dealing with a major incident
- Crisis driven media
- Key principles of dealing with a media crisis
- The issues that could hit you
- The Three R’s
- Identifying your audience.
- Who would be affected by the crisis?
- Who could affect us?
- Who needs to know?
- Strategic review
- High profile or low profile. Accept responsibility?
- Holding action or seize the initiative.
- Prepare your plan. Review it constantly. Brief relevant people.
- Centralise information. Share information.
- Communication Tools
- Decide your key messages.
- Develop your Q&A, Press Releases, Holding statements and Briefings.
- Social Media – Initiate, Monitor, Respond
- Briefing your spokespeople – Press Officer,Team Leader, Chief Executive, Chairman, technical experts, key opinion leaders.
- How to take control of media interviews.
- Key message preparation
- Handling tough or difficult questions.
- Confidence, being comfortable, body language.