01628 474 154

Longhurst Group

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Crisis Media Management – Media Training

Crisis media management, media training course

Don't let a media crisis become a media circus

How you respond to the media in a crisis is critical to your reputation; will your organisation come up as caring and competent or just as hopeless bodgers.

This course is divided into two – a short theory based session which deals firstly with Crisis Management and then with media handling skills within a crisis framework, with universal techniques which can be used in any crisis or severe issue.

This is followed by a longer, more hands-on, practical session. Using video playback analysis, we ask you to take part in real life tailored Press, Radio and Television interviews. It will be tailored to meet the needs of your organisation in crisis management situations, and will cover a range of severe crises.

We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structure and set of tools to conduct successful media relations in future.

If you have any questions or would like to know more about this course please contact us and we will be happy to discuss this or any other media training needs.

Audience

  • Chief Executives, Chairs, Directors and Senior Managers
  • Heads of Services and on call managers
  • Anyone with a Media facing role
  • Anyone involved in emergency planning

Key Objectives

  • Prepare for crisis with Issues Management – the basic tools.
  • Identify the kind of issues which could hit you.
  • Learn how to build a crisis management team.
  • Learn how to prepare materials.
  • Develop crisis management strategies and action plan.
  • Formulate key messages.
  • Identify your audience and your Crisis spokespeople.
  • Maintain control of media interviews.
  • Ensure your side of the story is heard.
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Online Booking Request

You can always phone us, but it you'd prefer to request a booking online, select a number of delegates on the course date you want and complete this form.

25 Apr 2014 @ 10:00-17:00
13 May 2014 @ 10:00-17:00
17 Jun 2014 @ 10:00-17:00
21 Jul 2014 @ 10:00-17:00
5 Aug 2014 @ 10:00-17:00
19 Aug 2014 @ 10:00-17:00

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