01628 474 154

Cleveland Fire and Rescue Services

A very informative day, delivered by a very knowledgeable person. The practical nature made it a valuable learning exercise.

— Cleveland Fire and Rescue Services

Media Strategy Skills Training

Media strategy, proactive pr, new media, social media, media training course

Have a media strategy that makes the most of the full range of media

This two day workshop is designed to help Public Relations Officers develop the skills needed to communicate across a range of unconventional media.

The workshop will be tailored to meet your needs and the syllabus will give you both the knowledge and the hands-on experience required to utilise a range of new-media communication tools for communication.

We look at the complete new media “tool-set” and cover modern communication channels, ranging from rss feeds to publishing through social networks.

Developing a coherent strategy that takes account of different media types and different audiences helps you to communicate more effectively, spreading your messages further and ensuring reputation and customer loyalty.

If you have any questions or would like to know more about this course please contact us and we will be happy to discuss this or any other media training needs.

Audience

  • Public Relations Officers

Key Objectives

  • To work out key objectives with the media.
  • To produce concise Media Strategies to achieve those objectives.
  • To focus on current and future media trends.
  • To survey competitors or similar organisations are using print, radio and other news websites.
  • Identify your key deliverables – what they are, and how often.
  • To give you means of evaluation and measurement of Media Activity.
  • Developing long term media strategies for predictable events.
  • Understanding short term strategies.
  • Looking at ways of maximising positive media coverage and limiting any negative media coverage.
  • Going beyond the “Press Release”.
Phone us - 01628 474 154
Get a Quote

Online Booking Request

You can always phone us, but it you'd prefer to request a booking online, select a number of delegates on the course date you want and complete this form.

6 Jun 2013 @ 10:00-17:00
7 Jun 2013 @ 10:00-17:00

Invoicing preference

Your Name (required)

Your Organisation (required)

Your Email (required)

Your Phone (required)

We will contact you to confirm details and discuss requirements as soon as we can after receiving your message.


View All Our Open Courses