Proactive PR for Public Health Professionals

Public health is a high profile operation that touches everybody’s lives, so using the media to change behaviour and promote healthier life styles is an opportunity not to be missed. How do you promote stories that are so often buried in government statistics or appear to be in direct conflict with government policy?

Proactive PR for Public Health Professionals will help public health experts understand what makes news and what is newsworthy in the work that they do. It’s a numbers game! We show you how to make statistics work for you, pulling out the stories behind the figures. We will help you with “creating the news” – turning everyday activities into newsworthy stories, campaigns and copy. You will learn how to identify positive news stories and feature opportunities to help you to raise your profile and promote your health initiatives

We cover the whole process of proactivity, from highlighting the idea, writing the press release, making the follow up call to the journalist, to handling the press enquiry and interview. This course combines both PR and Media Interview Skills. So you also learn how to handle those potentially tricky media interviews, so that you feel confident in all future journalistic media encounters.

We had a brilliant media training course today , as was expected. Andrew did a great job.

East of England Public Health Training Programme Dr Nora Pashayan February 11, 2015

What to expect

The full day course is divided into two sessions, a Proactive PR session followed by a media Interview skills session, each filled with tips and advice. You will take part in several practical exercises, writing press releases, strategy development and briefing spokespeople followed by practical media interviews in the afternoon. All exercises are reviewed and analysed. Our open courses are tailored to each participant. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you can use your initiatives for the practical exercises.


  • Public Health Professionals
  • Communication Leads
  • Press Officers
  • PR Managers

All participants receive

  • A DVD with all performances
  • Workshop handouts
  • Media Interview rule book and handy tips card to help with future media interviews
  • Press release templates

You will learn

  • Identify positive news and feature opportunities
  • Write effective press releases
  • Develop a PR plan
  • Develop the business case to get Leadership Team “buy-in”
  • Assess the needs of a campaign
  • Work out objectives
  • Develop PR strategies
  • Action the plan — ie conducting a successful programme
  • Measure results
  • Be proactive with the media
  • Use the media to promote your success stories effectively
  • Handle success and crisis media interviews
  • Become an effective media communicator.

Would you like Media Friendly to run your PR campaign on your behalf? Find out more on our Proactive PR Campaign Support page.

Times and pricing

10:00am-5:00pm £495 per person, discounted to £395 per person if two people from the same organisation book together