Running Successful PR Campaigns
This course will help you plan strategic and successful PR campaigns.
We will take you through our formula, step by step, helping you plan and implement a professional PR campaign. We start from project stage, discussing the brief and looking at the strategies and tactics that will help you achieve your objectives.
We will give you a structured plan on how to manage your PR strategy, as well as enthuse you with some original ideas for exciting PR campaigns. We give you plenty of tips and ideas that will work for your specific organisation. We use real scenarios and potential “campaign initiatives” which will help you develop relevant your own strategies and successful campaigns.
What to expect
The full day course is a mixture of theory and practical each session filled with tips and advice. You will take part in at least three practical exercises including writing an outline strategy, using social media and selling-in your story to your target media outlets. All exercises are reviewed and analysed. Our open courses are tailored to each participant. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.
- PR Professionals
- Marketing Executives
- Communication Leads
- PR Managers
All Participants Receive
- Workshop handouts
- Media Interview rule book and handy tips card to help with future media interviews
- Ongoing PR support by arrangement
You will learn
- Develop a PR plan
- Assess the needs of a campaign
- Work out objectives
- Use research in your field
- Take a full and comprehensive brief
- Develop a strategy
- Balance PR objectives with corporate objectives
- Build the business case
- Hone and enhance key messages
- Use the media effectively
Times and pricing