01628 474 154

Jini Amarasekara, Acting Head of Corporate Communications

We had some very good feedback from the members who had the training, and several have told me and others that they have put some of the learning into practice with positive results … do pass on my thanks to Andrew, who was an excellent trainer, as well as being a charming person (and I had that comment from several members, it’s not just my own view!).
— London Borough of Hounslow

Social Media and Media Training

Improve communications through different media channels

Improve communications through different media channels

This full day course combines Social Media Skills and traditional Media Interview Skills to give you the skills needed to embrace social media and interact proactive positively with traditional print and broadcast media outlets.

Social media is more than a ‘listening exercise’ it is a true two-way channel of communication. Social Media presents you with an excellent opportunity to embrace tools such as Facebook, Twitter, YouTube, questionnaires & polls to achieve high levels of engagement with your community.

With so many changes to debate, discuss and consult on how you communicate is critical to you reputation and the success of your organisation. In an era of 24/7 news as well as the immediacy of social media such as facebook, twitter and blogging, how you relate to your population and manage your news agenda is essential.

It’s all too easy for an off the cuff comment to escalate into a full blown media crisis, dwarfing your successes and sterling work.

Whether you are a media novice or well versed in media relations, you know that getting the message right with the media can be a real challenge – getting it wrong is just not an option.

Media Friendly Media Training will give you the skills needed to face the media with energy, enthusiasm and confidence.

If you have any questions or would like to know more about this course please contact us and we will be happy to discuss this or any other media training needs.

Audience

  • Press Officers
  • Senior Managers
  • Key Spokespeople

Key Objectives

  • Understanding Social Media.
  • Knowing how can you use it.
  • What you say and how you say it, including how to respond to positive and negative feedback
  • Introduction to the tools & help getting started with your profiles
    • Facebook
    • Twitter
    • YouTube
    • Questionnaires & Polls
  • How to measure Social Media performance
  • Create a plan of your social media: what, who, when & how
  • Develop successful media handling skills.
  • Develop the skills for effective Media interviews.
  • Handle Crisis Management and Success Message scenarios.
  • Learn the techniques for taking control of media interviews.
  • Improve proactive communication of your achievements.
  • Understand how to put over a positive image of your organisation.
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Online Booking Request

You can always phone us, but it you'd prefer to request a booking online, select a number of delegates on the course date you want and complete this form.

2 May 2014 @ 10:00-17:00
27 May 2014 @ 10:00-17:00
2 Jun 2014 @ 10:00-17:00
18 Jun 2014 @ 10:00-17:00
8 Jul 2014 @ 10:00-17:00
1 Aug 2014 @ 10:00-17:00
14 Aug 2014 @ 10:00-17:00

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We will contact you to confirm details and discuss requirements as soon as we can after receiving your message.


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