Social Media Training for Schools and Colleges

Promote and Protect your school online

Learn how to use social media to raise the profile of your school, increase your influence and engage more widely with your target audiences. This workshop is ideal for PR and Communications professional working in schools, academies and FE colleges. The course is highly practical and will give you a clear view of how to use social media safely and effectively. We work with small groups of four or five participants, so that you get exactly what you need from the workshop.

Really useful, engaging and empowering for the staff

Discovery Schools Trust October 11, 2017

What to expect

We start with an introduction, exploring the impact, benefit and potential hazards of social media in 2019 and beyond. We look at how other schools and organisations are using social media to engage with parents and pupils, past, present and future We then show you how you can create effective and safe campaigns, to raise your profile and increase positive interest in your organisation. Our open courses are tailored to each participant. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.


  • Senior Managers
  • PR Professionals
  • Communication Officers
  • Marketing Professionals

All Participants Receive

  • Outline SEO strategy
  • Workshop handouts
  • Ongoing support by arrangement

You will learn

  • The relationship between traditional media and Social Media
  • Create a plan of your social media: what, who, when & how
  • Make your campaigns safe, effective and appropriate
  • Make the most of your website
  • Generate new enquiries
  • Engage with parents and pupils, past, present and future
  • Find influencers and advocates for your school
  • Develop your online strategy – with Twitter, Facebook YouTube and LinkedIn
  • Manage your campaign successfully
  • Set your goals
  • Review the effectiveness and measure your social media results

Times and pricing

10:00am-5:00pm £495 per person, discounted to £395 per person if two people from the same organisation book together.