Media training for the public and private sector
01628 474 154

Train the Trainer – Media Training

This course will empower your Communications Team with the skills needed to run their own Media Training programmes.

Many experienced journalists and communications professionals would be daunted by the prospect of Media Training their Senior Management Team.

We don’t expect anyone to “cut their trainers teeth” on the Chief Executive or Senior Managers, we send in our expert trainers to take on your toughest team, while you watch their interview and feedback techniques.

On day two we take you through the whole process of Media Training covering everything from devising scenarios and key message preparation through to practical exercises in a safe environment. Our aim is to develop, enhance and broaden the skills of PR and Communications professionals. This will reduce the long term costs of employing external consultants.

What to expect

We recommend this as a two-day programme, although the more experienced can attend on day two only. On the first day you watch our expert Media Trainer train your Senior Management Team on the second
day you join our Train the Trainer Workshop. The second day is divided into two sessions, a short theory session followed by a much longer practical session, interspersed with tips and advice. You will take part in at least three practical exercises, taking the role of journalist, interviewee and PR Lead.

Each activity is recorded and played back for analysis. Our open courses are tailored to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.


  • Senior Press Officers
  • Heads of Communications
  • Media and PR Managers
  • Aspiring Media Trainers

All Participants Receive

  • A DVD of practical exercises
  • Workshop handouts
  • Media Interview rule book and handy tips card to help with future media interviews
  • Agenda layout for future Media Training sessions

You will learn

  • Develop the skills of novice media trainers
  • Prepare course materials
  • Develop interview scenarios
  • Take on the role of the journalist in mock interviews
  • Analyse and feedback to the participants – highlighting the positive
  • Prepare journalist questions – crisis and success
  • Develop key message
  • Refine key message
  • Give constructive criticism
  • Brief spokespeople effectively for future interviews

Times and pricing

10:00am-5:00pm £590 per person, discounted to £495 per person if two people from the same organisation book together

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Media Friendly
Cedar House, Glade Road
Marlow, Bucks,
01628 474 154