01628 474 154

Health Protection Agency

An outstanding course, very well delivered by Andrew. One of the most enjoyable and rewarding courses I’ve been on in a while.

— Health Protection Agency

Train the Trainer – Media Training

Media trainer training course

Extend your training budget with internal resources (CC) image

This Media Skills Programme has been devised to help your Press Office use their own internal resources more effectively.

Many experienced journalists and communications professionals would be daunted by the prospect of Media Training their Senior Management Team.

Our aim is to develop, enhance and broaden the skills of PR and Communications Professionals. This will reduce the long term costs of employing external consultants.

We will take you through the whole process of Media Training from watching an expert at work through to practical exercises in a safe environment.

Media Training is a specialist skill, which can be taught through our supportive two day programme. We use the learning philosophy of Watch – Learn – Do, where a difficult skill is learnt through expert example, active questioning/learning and practical exercises.

We don’t expect anyone to “cut their trainers teeth” on the Chief Executive or Senior Managers, we send in our expert trainers to take on your toughest team, while you watch their interview and feedback techniques.

On day two we take you through the whole process of Media Training covering everything from devising scenarios, key message preparation through to practical exercises in a safe environment.

If you have any questions or would like to know more about this course please contact us and we will be happy to discuss this or any other media training needs.


  • Senior Press Officers
  • Heads of Communications

Key Objectives

  • To develop the skills of novice media trainers
  • How to prepare course materials
  • How to take on the role of the journalist in mock interviews
  • How to analyse and feedback to the participants
  • How to brief spokespeople for future interviews
Phone us - 01628 474 154
Get a Quote

Online Booking Request

You can always phone us, but it you'd prefer to request a booking online, select a number of delegates on the course date you want and complete this form.

19 May 2014 @ 10:00-17:00
11 Jun 2014 @ 10:00-17:00
9 Jul 2014 @ 10:00-17:00
6 Aug 2014 @ 10:00-17:00

Invoicing preference

Your Name (required)

Your Organisation (required)

Your Email (required)

Your Phone (required)

We will contact you to confirm details and discuss requirements as soon as we can after receiving your message.

View All Our Open Courses