George is a media and communication skills trainer and a part time university lecturer. But George is no dull academic, in his long career he has worked in a wide range of roles within the press and media industries and he is very much a people person.

His lecturing is to graduates and undergraduates at Manchester Metropolitan University, Manchester University and to people in work who attend courses run by the Chartered Institute of Public Relations (CIPR). He has even lectured to members of the CIPR at major seminars in London. The CIPR is the UK's leading public relations industry professional body. Founded in February 1948, it today has over 9000 members.

George still contributes regularly to national newspapers and magazines. In 1995 he was named North West Feature Writer of the Year. He also writes for several award-winning in-house magazines on matters ranging from NHS estates management to call centre operations.

From the beginning of the 1980s George has worked as a writer, both in staff positions and as a freelancer for the complete range of newspapers from regional papers to national tabloids and broadsheets.

He worked for a year as an on screen reporter for SKY TV, but more recently as co-scripter of an award-winning BBC TV documentary on child slavery. Also one of his reports on an asylum seeker accused of murder was turned into a 45-minute documentary in the BBC's current affairs flagship series Correspondent.

As a media trainer he has working with some of the UK's and Europe's top executives. The list of of public sector and private sector organisations is impressive:

Alstom, , Anite, Arvato, ASK Developments, Bank of New York, Beetham Organisation, Birmingham Women's Hospital, Black Country NHS Mental Health Trust, bpi films, Bradford & Bingley Building Society, Capital Bank, Cedel Bank, CIS, Colonnade Insurance, Commensus, Construction Confederation, Co-operative Bank, Coopers and Lybrand, Coventry Health Authority, Davies Arnold Cooper, De-Icing Business, Deep Store, Department for Overseas Development, Department of the Environment, Derbyshire Ambulance, De Witt, Doncaster Health Care Trust, East Riding of Yorkshire Council, East Yorkshire Health Trust, English Nature, Eternit, Evoxus, Experian, First Leisure plc, Foundation NHS Trust, Fuji Xerox, GB Group, Gerrard Private Bank, Gorvin Smith Fort, Government Office for London, Government Office for the North West, Grant Thornton, Harrison Cowley, Health Education Authority, Hewlett Packard, HFS Loans, Infineum, Inland Revenue, Kemira GrowHow, Kodak Polychrome Graphics, Leicestershire and Rutland Healthcare NHS Trust, Lexicon, Madcowtv.com, Manchester Chamber of Commerce and Industry, Manchester Metropolitan University, Marconi, Marshalls, Marston's Brewery, MediaCorp, Merck, MIDAS, Moliere, NCC Group, Nestl, NHS Executive, North Derbyshire Health Trust, North Yorkshire Health Authority, Norwich and Peterborough Building Society, Norwich Union, Park Group, Phonak, Porter Novelli, Premier Prison Services, Premas International, Privilege Insurance, Provident Financial, Robert Jones NHS Trust, Rowntrees, Royal and Sun Alliance, Royal Orthopaedic Hospital, Birmingham, Royal Wolverhampton NHS Trust, Salford City Council, Sheffield Business School, Sheffield Hallam University, Shell, Solihull Family Health Services Authority, South Worcestershire NHS Trust, Time Computers, Trent Regional Health Authority, Urbis, Vertex Training Services, VW Group, Weber Shandwick, Weightman Vizards, West Midlands Regional Health Authority, Yorkshire Water