News and opinion spreads quickly through the network

Each day millions of online conversations are taking place on social media sites such as Twitter, Facebook, YouTube and more.

The multitude of opinions posted online each day influence decisions, perceptions and reputations. If you aren’t taking a proactive role in social media, you can be sure that others are.

Who is it for?

This one day training course is designed specifically for Elected Members, to help them understand the impact of social media and help them to engage and interact in the world of social media.

Course Objectives

We will help you:

• Develop a clear understanding of Social Media tools & terminology
• Understand the relationship between traditional media and Social Media.
• Understand how people are using social media sites.
• Develop your network using linked-in Twitter, Facebook,
• Understand how other councils use Youtube to communicate key messages.
• Develop a strategic approach to Social Media, blogging
• Understand the importance of Social Media in reputation management.
• Proactively engage with stakeholders and enhance your reputation online
• Understand the rules of engagement – the do’s and don’ts of social media relations

Agenda

Social Media Overview

• Current marketplace
• Basic principles behind using Social Media

Principles of Social Media

• Conversations through Social Media - how to create a dialogue
• Developing relationships and delivering trust - Importance of honesty and integrity

Types of Social Media

• Communication forums - including blogs, discussion groups, micro-blogs.
• Collaboration - including wikis, social bookmarking, social news
• Multi-media sharing - including photos, videos, audio sharing

Audiences for the different types of Social Media

• Demographics

Why Social Media Matters

• Understanding how other councils use it - Case studies - good and bad examples
• Legality
• Ethics - the laws behind Social Media

Creating a Social Media strategy

• What do you want to achieve?