It’s very rare to have enough time in a media interview to say all that you want to.

We know that if you’re the project lead, head of department or CEO, you will be intimately involved with products, initiatives or your company. You are probably so passionate and engaged with every aspect of your work that it can be hard to know where to start, and when to stop.

Our top tip is to think of your audience, your clients, partners and other key stakeholders. What do you want them to remember about your interview?

Don’t over complicate or go into too much detail, particularly if it is a television interview. Simplify your message to no more than three bullet points and get these across as often as you can in plain, jargon-free English.

Hopefully you’ll get to hear at least one of your messages, if not all three, in a sound bite on the news later that day.

The 5 minute video below was filmed during a training session, for contestants on an Arabic TV programme, led by our BBC experienced media trainers Tim and Lily.