Imagine actually looking forward to your next media interview with confidence, taking control, managing the media more effectively and effortlessly.

Whether you are a media novice or well versed in media relations, getting the message right with the media can be a real challenge — getting it wrong is just not an option. We show you how to get it right the first time because…

Say the wrong thing to a journalist at the wrong time and the results could be devastating to your organisation. Just ask Gerald Ratner ("We sell total crap") or Glenn Hoddle ("The disabled are punished for sins in a previous life").

Presentation and Methodology

The fully tailored course is a mixture of theory and practical with the emphasis being on the practical. The quickest and most effective way to "get up to speed" with the media is by actually doing real-life media interviews.

These will be recorded on tape and played back for analysis by the course tutor and the group-highlighting the positive and the negative, in order to improve.

The learning tool is do learn do - where the difficult skill is acquired by actual practice - following on from an initial level of theory.

We tailor the programme and devise scenarios, directly relevant to the issues in your field and conduct a series of interviews, getting progressively more difficult, until you become adept at handling virtually anything the media can throw at you.

Who is it for?

• Chief Executives, Chairs, Directors and Senior Managers who have to deal with the Media as part of their activities.
• Anyone who has to face the media in success or crisis management mode.
• Anyone who wants to become more proactive with their news management.
• Everyone who wants to maximise beneficial news coverage.

You will learn

• The techniques for taking control of media interviews — regardless of the questions asked.
• How to prepare for Media Interviews, so that you know your key messages and how to get those key messages across.
• How to improve proactive communication of your achievements.
• Successful Media Handling Skills and the skills for effective Media Interviews.
• You will practice difficult interviews with challenging materials.
• How to be confident and competent in all future media interviews.
• and much much more!

When and where can you do it?

• As soon as you like! Call us now to discuss your tailored programme.
• All courses are fully tailored to the organisation and individual participants.
• We offer a choice of venues, often your own premises for your convenience, a local studio or outside conference facility.
• Course can be: full days, half days, groups, one to one, evenings or weekends.
• All of our Trainers are BBC experienced journalists.
• Our rates are highly competitive.

For more information please use the contact form below.