In May 2011 local government gets its own social media site called KnowledgeHub. The idea is that local government can work more efficiently by sharing information and advice between departments and areas across the country.
The interface will have some Facebook like elements to put faces to names and to facilitate conversations. There is also an automatic recommendations element which will try to flag up information that may be relevant to the person based on past activity. Other resources on the site can get user ratings and comments so that others who look later will be guided to the best rated material.
Even though the May release is only a Beta (meaning the feature set is now fixed but there may be a few bugs still in the system) there are already 85,000 registered users. If things go as planned the critical mass of users should bring significant improvements to the services and efficiency of local government.
KnowledgeHub is being delivered by a company called PFIKS using their Collaborative Workspace Environment, (CWE) called Intelligus. The resulting system will be published as open source under the GNU General Public License, so that it can be used in other endeavours.
Functions of Intelligus are listed as
Administration and housekeeping
Secures access – permissions match the team’s management hierarchy
Centralised repository of all common documentation
Collapses multi-point communications into a joined up communications suite
Calendaring, task assignment and completion notification
Knowledge sharing and searching
Provides the compliance audit trail, team performance and project metrics
Customise the team Homepage Portal, blogs and wikis
Build a community, enthuse your team and foster the communal spirit
In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well.
Make more than three points and your audience is likely to get confused and loose track. Make fewer than three and you begin to sound like a broken record.
And this works for everyone even US Presidents. In a recent article in Forbes.com TJ Walker gives examples of how Ronald Reagan and Bill Clinton stuck to three points and these not only helped them win the elections but are still memorable today.
Ronald Reagan
- Cut taxes.
- Strengthen defense.
- Balance the budget.
Bill Clinton
- Change versus the status quo.
- It’s the economy, stupid.
- Don’t forget healthcare.
Upcoming Open Courses
- Train the Trainer - Media TrainingCourse Info22 May 2012Extend your media training budget by enabling your internal trainer to train others in your organisation.
- Introduction to Practical Social MediaCourse Info23 May 2012This course gives you an understanding of social media concepts and how to use them in your pr strategy.
- Media Interview Skills WorkshopCourse Info24 May 2012This combines theory and practice to help you take control during media interviews and work with the press.
- Media Law And Crisis Media For PR PersonnelCourse Info29 May 2012This covers the fundamentals every communications department needs to understand including crisis media.
- Crisis Media Management - Media TrainingCourse Info30 May 2012Combining theory and practice interviews with video playback we prepare you for every angle of enquiry.
- Media Interview Skills WorkshopCourse Info31 May 2012This combines theory and practice to help you take control during media interviews and work with the press.
- Proactive PR WorkshopCourse Info1 Jun 2012One day course covering ways for you to get more coverage and work more proactively with the press.
- Media Boot Camp for PR ProfessionalsCourse Info4 Jun 2012Course for PR professionals who want to enhance their media handling skills both proactively and in crises.
- Media Strategy Skills TrainingCourse Info5 Jun 2012This course is tailored to the needs of the participants and covers short and long term media planning.
- Internal Communications - PR TrainingCourse Info6 Jun 2012This covers communications within large organisations and how to make the most of this important audience.
