(CC) licensed:boliston

Local press will be important channel to inform patients

PR and Communication Skills are going to be at a "premium" as NHS Hospitals begin to market their services for the first time to compete against new private providers for essential healthcare.

With limited budgets, PR and media spokespeople offer a far more cost effective method of marketing hospital services than expensive advertising. Clinical spokespeople are credible voices as far as your local media are concerned and Hospital Trusts already have very able PR personnel on board.

So, rather than engaging expensive advertising agencies, Hospitals can market their services through the local media using clinical spokespeople who are trusted by both the public as well as journalists.

Traditionally it is difficult to persuade clinical staff to engage with the media, but this new Marketing challenge moves the goalposts and we can help you use your most effective marketing resource (doctors and nurses) to better effect.

We are offering specially tailored Proactive Marketing Communication and Media Training courses for clinical personnel – delivered by a former BBC Health Correspondent with years of experience working with Consultants, Hospital Doctors, Nurses and other senior medical staff.