Taking the first steps to a successful campaign

This is a one-day training course in how to plan a successful PR Campaign. We will give you a structured plan on how to do this, as well as enthuse you with some original ideas for exciting PR campaigns.

We start from project stage, taking into account your existing PR status and reputation and looking at what you want to achieve from your programme.

We will cover the Essential Items:

• How to develop a PR plan.
• Assessing the needs of a campaign.
• Working out objectives.
• Developing a strategy.
• Actioning the plan — ie conducting a successful programme.
• Measuring results.

We will also cover:

• The use of research in your field.
• PR objectives v Corporate objectives.
• Key messaging.
• Using the media.
• Setting timelines.

We will spend a lot of time helping you develop a strategy, planning a campaign and working with the media.

We will show you how to get your key messages into the media, using sophisticated timeline formulae developed after years of running successful PR and media campaigns.

Finally we look at evaluation and measurement, so you can demonstrate the success of your PR campaign.

For more information please use the form below.