Is your organisation full of good news that nobody ever hears about?

Is your press office under funded, understaffed or worse — non existent?

We show you how to get your messages out and manage your news agenda proactively.

This Workshop addresses all aspects of proactivity, such as highlighting newsworthy and positive stories which are occurring within your organisation and writing them up in an eye catching way.

We show how to build on the good reputation of your organisation or products. The emphasis is on branding, being proactive, PR skills, press release writing, holding statements, Q&A briefing documents, journalist resource packs and handling press interviews.

Presentation and Methodology

We cover the whole process of proactivity, from highlighting the idea, writing the press release, making the follow up call to the journalist, to handling the press enquiry and interview.

We will be asking you to write up a real-life Press Release from an actual story from your organisation. We will rehearse you through the process of making a follow-up call to a journalist.

We will also conduct two Press Interviews in the afternoon, with a real life journalist, on real issues, chosen by you. These will be video taped, and played back for analysis, to improve your performance.

Who should attend

• Communications Champions and members of the Press Office.
• Marketing Professionals, Brand Managers, Business Development Managers.
• Anyone who uses Trade, Local and National Press and Broadcast Media to promote their activities, organisation or products.
• Anyone who has to deal with the media as part of their job function.

You will learn

• How to identify positive news and feature opportunities within your organisation or product portfolio.
• Develop these into an effective Press Release.
• How to make effective follow-up calls to journalists.
• Handle enquiries from the media.
• Develop the skills for effective Press interviews.
• Handle Crisis Management and Success Message scenarios.
• Turn around blame culture prevalent in the Media.
• Put over a positive image of your organization.
• Improve proactive communication of your achievements.
• How to be an effective media communicator.
• and much much more!

When and where can you do it?

• As soon as you like! Call us now to discuss your tailored programme.
• All courses are fully tailored to the organisation and individual participants.
• We offer a choice of venues, often your own premises for your convenience, a local studio or outside conference facility.
• Course can be: full days, half days, groups, one to one, evenings or weekends.
• All of our Trainers are BBC experienced journalists.
• Our rates are highly competitive.

For more information please use the contact form below.