Media Training – Courses and Methodology
You never get a second chance to make a first impression
Media Friendly Media Training will give you the skills you need to face the media with energy, enthusiasm and confidence.
Andrew Carapiet is our main media trainer and he’ll give you his top tips free in this video.
How it works
Each course is fully tailored to your issues, with individual interview scenarios designed for each participant.
We usually start each course with a brief overview of the media, before getting down to the practical interview experience.
We completely demystify the media, show you how to prepare your key messages and take control of the interview.
You take part in a series of realistic media interviews. These get progressively more difficult, until you become adept at handling virtually anything the media can throw at you.
Our learning principle is best described as DO LEARN DO – where you acquire a difficult skill by practicing it, over and again.
The ultimate aim is to build confidence and ensure that participants feel comfortable and confident in all future dealings with the media.
How to plan your media training
Media training works best when it is tailored to you, your organisation and your issues. Media Friendly have been planning, designing and delivering media training for more than fifteen years, so let us help you. You don’t have to do it alone. We’ll take you through the steps to that you get the training you need:
Who needs media training
- Who needs media training?
- Your CEO and Executive Management Team
- Senior managers with no previous media experience
- Key spokespeople working at “grass roots level”
- Are they experienced spokespeople needing an advanced course or media novices?
- Is there a specific issue, up coming event or potential crisis that’s prompted the need for this training?
- Would you like to concentrate on your success stories and raising your profile, crisis management or both?
- Would you also like to raise media awareness across your whole organisation as well as prepare your spokespeople for media interviews?
- How many people need media interview skills training?
- How much time are they prepared to invest?
- We usually recommend having five or six people on a full day course, or up to three on a half day session.
- Where would you like to run the training, your place or ours?
We can come to you and run training in your own premises, anywhere in the UK or abroad if appropriate. We also have a lovely training centre in Buckinghamshire or we can help you organise the training in a local external venue or studio.
We’re also here for you after the course is over, offering free on going support, rehearsal and advice for your next live media interview.