(CC) licensed:brunogirin

Untangle the web and get the most from your site

There are 25 billion pages on the web to choose from. How can you make your website an effective marketing tool for your business and be easily found by the search engines?

This workshop gives practical advice to the non technical business person. Everyone will come away with a list of easy ways to optimise your website or to tell your web designer what needs to be done.

Topics to include:

• What is the purpose of your website? Who is it aimed at?
• Search Engines ? how they work
• Website design ? key elements for surfers and search engines.
• The importance of keywords and links
• How do the rankings work and how to get your website up the charts?
• Google ?there to help ? a look at the tools that are available free
• Easy but essential tips from Google and SEO experts

June Dean is the founder of the elevation factor, a marketing consultancy that works with small businesses to help them elevate their businesses through effective marketing.

She is a vibrant and articulate sales and marketing professional with over 20 years experience in creating and selling successful businesses. With a proven track record in training, sales, marketing, campaign management, lead generation and partner, customer communication she is now sharing this corporate expertise with small businesses.