Facebook and Beyond

How doctors are using new technology and social media Are GPs surgeries a thing of the past? That’s the key question being asked following the recent Health Department report, Digital First, that looks to replace the homely GPs’ surgery with a ‘virtual clinic’ system operated via phone,

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Magic of Three

In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well. Make more than three points and your audience

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10 to 1 It’ll Damage Customer Trust

In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA in

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One Dead King = One Live PR Campaign

Archaeologists from the University of Leicester have quite literally worked their fingers to the bones to solve the 500-year-old mystery surrounding the final resting place of Richard III. In this case, the media – and social media – has run amok, converting one extraordinary dead king into

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#long-arm-of-the-law

With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced guidelines from the Crown Prosecution Service show

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