Magic of Three

In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well. Make more than three points and your audience

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#long-arm-of-the-law

With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced guidelines from the Crown Prosecution Service show

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Expect the Unexpected (And Plan For It)

Without warning the lives of innocent, ordinary families have been devastated. The legacy of the Boston Marathon bombings feels particularly cruel and unnecessary, with three killed and many of the 180 injured or maimed being avid sportsmen and women. In the recent Texas fertiliser plant explosion, 15

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Too Terrified To Tweet

Many councils have been engaging with Social Media at a corporate level for several years and have recognised its growing importance in communicating with residents and visitors. Some are just using Twitter to promote news releases, events and updates, such as severe weather warnings, others are much

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NHS Changes: Are GPs Prepared?

Having attended two major NHS conferences in recent weeks, Media Friendly is impressed with stakeholders’ determination to make current changes in the NHS truly workable, for the benefit of all patients. At the NHS Confederation in Liverpool and the NHS Commissioning Show in London, many Commissioning Support

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PM’s Media Disaster!

Election Fever and Media Frenzy There are certain media rules that should never, ever be broken, but in the heat of the moment, it’s easy to forget that the cameras, and even worse, the microphones, are still on and recording. Gordon Brown’s comment about the “bigoted woman”

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