Keep it simple

It’s very rare to have enough time in a media interview to say all that you want to. We know that if you’re the project lead, head of department or CEO, you will be intimately involved with products, initiatives or your company. You are probably so passionate

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10 to 1 It’ll Damage Customer Trust

In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA in

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One Dead King = One Live PR Campaign

Archaeologists from the University of Leicester have quite literally worked their fingers to the bones to solve the 500-year-old mystery surrounding the final resting place of Richard III. In this case, the media – and social media – has run amok, converting one extraordinary dead king into

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#long-arm-of-the-law

With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced guidelines from the Crown Prosecution Service show

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First Aid Now or Postmortem Later

Following intense debate, politicians have recently taken a scalpel to the NHS, but whether this is cosmetic surgery or a life-saving operation remains to be seen. With £65 billion of NHS funding flowing through the arteries of 211 Clinical Commissioning Groups (CCGs) from April, the media and

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Horse a la prince

Your Royal Reputation – And How To Preserve It In this fast turning media world reputations are won and lost overnight. With the spotlight last week on doping issues at one of the world’s best known horse racing stables, it was a matter of hours before Godolphin’s

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