Advanced PR Skills Training

This advanced training is for experienced PR professionals who would like to enhance their PR skills and expand their existing role.

What to expect

This two day course is tailored to you, making it highly relevant. We will give you plenty of tips and ideas that will work for your specific organisation. We will spend a lot of time helping you develop a strategy, planning a campaign so that you work more effectively with the media.We can
take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.


  • PR Professionals
  • Communication Leads
  • PR and Media Managers
  • Marketing Executives

All Participants Receive

  • Workshop handouts
  • PR rule book and handy tips card to help with future campaigns
  • 12 months FREE advice and support by phone should you need this before any future interview

You will learn

  • Write effective press releases
  • Spot a potential crisis
  • Manage a media crisis
  • Spot a potential news story
  • Create news
  • Make the mundane interesting
  • Campaign strategies for specific initiatives
  • Manage a PR campaign
  • Develop a PR plan
  • Assessing the needs of a campaign
  • Working out objectives
  • Develop a strategy
  • Build the business case
  • Action the plan — ie conducting a successful campaign
  • Measure results
  • Use research in your field
  • Take a full and comprehensive brief
  • Balance PR objectives with Corporate objectives
  • Build the business case
  • Hone and enhance key messages
  • Use the media effectively
  • Set timelines
  • Evaluate your results

Times and pricing

10:00am – 5:00pm – Two Day Course – Dates by arrangement
£595 per person, discounted to £495 per person if two people from the same organisation book together