Election Fever and Media Frenzy
There are certain media rules that should never, ever be broken, but in the heat of the moment, it’s easy to forget that the cameras, and even worse, the microphones, are still on and recording.
Gordon Brown’s comment about the “bigoted woman” as he drove away from the outskirts of Rochdale, microphone still attached has given journalists the nugget they craved, putting Gordon on the apologetic back foot.
Unwitting “media star” pensioner Gillian Duffy, a life long Labour supporter was “only asking what any voter would ask”. Now publicly denigrated by her Prime Minister, she no longer cares whether her leader is reelected on May 6th.
In the digital age, media mistakes are no longer tomorrow’s fish and chip paper, rather a haunted, expanding feast, revisited at leisure.
Reputations can be shattered in seconds, months of preparation down the pan, one silly error!
Don’t let your spokespeople let you down!
Even if they’ve been media trained in the past, today’s event shows that regular, timely refreshers are essential.
I bet Gordon Brown wishes that he’d been more Media Friendly.
Call us now to book your Media Training.
Media Friendly will not only give your spokespeople the media skills needed to avoid disasters but will also ensure that they
“come away enthused and more skilled and confident to tackle the “Jeremy Paxman’s” of the media world.”
