Effective communication isn’t rocket science.
We all know you never get a second chance to make a first impression. It’s not just about your next job interview, blind date or even TV interview, it’s about making human connections and building trust from the outset.
Dr Kate Granger’s campaign “Hello, my name is…..” is inspirational, not because it’s a high tech, costly solution to improving patient outcomes, but because it recognizes the humanity of both patient and practitioner.
More than 400,000 doctors, nurses and other NHS staff have signed up to this simple exchange of names. Why?
Because, as caring professionals, they know that recognizing the patient as a person first will help them build a trusting relationship.
Improving patient outcomes may be the long term objective, but improving patient experience will be immediate and immense.